Ideas worth spreading

A personal story about farming and the future of agriculture

47,939 views | Mark Jackson • TED@Unilever

In 1890, Mark Jackson's great-great-great-grandfather bought a plot of land in southern Iowa. Five generations later, Mark is still farming that same land but using some very different techniques. In this moving story that crosses generations, Mark shows us both how radically agriculture has changed since that time, and the ways some things have stayed exactly the same.

In 1890, Mark Jackson's great-great-great-grandfather bought a plot of land in southern Iowa. Five generations later, Mark is still farming that same land but using some very different techniques. In this moving story that crosses generations, Mark shows us both how radically agriculture has changed since that time, and the ways some things have stayed exactly the same.

About the speaker

Mark Jackson

Agronomist

Mark Jackson is CEO of Jackson Farms LS, Inc and currently serves as a National Director of the American Soybean Association. He is a fifth generation Iowa farmer who practices sustainable production and environmental responsibility in his modern family farming operations. He was one of the original farmers who pioneered sustainable soybean farming with Unilever.

About TED Institute

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