5 Key Principles for Creativity & Innovation
Mark Batey |
TEDxUniversityofManchester
• March 2018
Mark Batey is a highly published researcher in creativity. In his talk, Mark defines the subtle difference between creativity and innovation. He then proceeds to break down the 5 key principles which underlie these 2 phenomena. These principles have been applied and have changed the lives of thousands of children, students and executives. At the end of this talk, the viewer should have a clearer idea how to implement the principles in order to explore new ideas and innovations.