13,188 views | Mario Paluzzi • TED@UPS
What if we could address the unaddressable?
Mario Paluzzi presents us with a logistical puzzle: How can we deliver packages to the three-quarters of the global population who don't have a street address? In this what-if talk, he proposes a bold new system of pinpointing addresses not to people's homes, but to their mobile phones. It's a glimpse of the future of global package delivery.