Why advertising needs more voices
Whose lens is it anyway? Advertising stories shape our world way more than we might think. Margo is encouraging the public to demand transparency from the brands who are telling the stories that shape their world. Representation is without doubt getting better in front of the camera, but diversity in major work remains astonishingly lacking behind it. Big budget acclaimed directors are shaping the way we think and are being trusted with everything, from tampons to power-tools. The system that maintains the status quo urgently needs to change. Only then can we ensure a positive story both in front of and behind the camera. “We must create space for new narratives.” Margo Mars is the founder of Lief, producing culture defining work. She shares her courage to push for more women and people of colour behind the camera, getting visibility and access for exceptional and uniquely diverse storytellers.