Ideas worth spreading

Opasnosti "namernog slepila"

1,972,087 views | Margaret Hefernan (Margaret Heffernan) • TEDxDanubia

Gejla Benefild je prosto obavljala svoj posao – sve dok nije otkrila užasnu tajnu o svom rodnom gradu, koji je imao stopu mortaliteta 80 puta veću od bilo kog mesta u SAD. Ali kada je pokušala da ispriča ljudima o tome, saznala je još šokantniju istinu: ljudi nisu želeli da znaju. U govoru koji je delom istorijska lekcija, delom poziv na akciju, Margaret Hefernan demonstrira opasnost "namernog slepila" i hvali obične ljude, poput Benefildove, koja je voljna da govori glasnije. (Snimljeno na TEDxDanubia.)

Gejla Benefild je prosto obavljala svoj posao – sve dok nije otkrila užasnu tajnu o svom rodnom gradu, koji je imao stopu mortaliteta 80 puta veću od bilo kog mesta u SAD. Ali kada je pokušala da ispriča ljudima o tome, saznala je još šokantniju istinu: ljudi nisu želeli da znaju. U govoru koji je delom istorijska lekcija, delom poziv na akciju, Margaret Hefernan demonstrira opasnost "namernog slepila" i hvali obične ljude, poput Benefildove, koja je voljna da govori glasnije. (Snimljeno na TEDxDanubia.)

This talk was presented to a local audience at TEDxDanubia, an independent event. TED's editors chose to feature it for you.

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About the speaker

Margaret Heffernan

Margaret Heffernan

Writer, entrepreneur

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The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns that lead organizations and managers astray.

Andrew Schneider and David McCumber | Berkley Books, 2005 | Book

An Air that Kills

If you are interested in learning more about Libby, Montana and Gayla Benefield, read An Air that Kills. Schneider was the reporter who helped Gayla bring the scandal out into the open.

Margaret Heffernan | PublicAffairs, 2014 | Book

A Bigger Prize

This is something of a sequel to my book Willful Blindness.

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This talk was presented to a local audience at TEDxDanubia, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.