Ideas worth spreading

2,579,202 views | Malcolm Gladwell • TEDGlobal 2011

The strange tale of the Norden bombsight

Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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Malcolm Gladwell

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.