Ideas worth spreading

The strange tale of the Norden bombsight

2,593,487 views |

Malcolm Gladwell |

TEDGlobal 2011

• July 2011

Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.

Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Malcolm Gladwell

Malcolm Gladwell

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.