Malcolm Gladwell:
Malcolm Gladwell parle de la sauce pour spaghetti

TED2004 · 17:30 · Filmed Feb 2004
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Barry Schwartz: The paradox of choice

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Malcolm Gladwell, auteur de « Le Point de Bascule », examine la poursuite qu’a mené l’industrie alimentaire pour trouver la sauce pour spaghetti parfaite, et élargit son propos à la nature du choix et du bonheur.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
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