Malcolm Gladwell:
Малкълм Гладуел за сосовете за спагети

TED2004 · 17:30 · Filmed Feb 2004
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Barry Schwartz: The paradox of choice

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Малкълм Гладуел, автор на "Повратната точка", изследва стремежа на хранителната индустрия да открие перфектния сос за спагети и стига до съществени заключения относно същността на избора и на щастието.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
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