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Malcom Gladwell : les sauces spaghetti

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Malcolm Gladwell |

TED2004

• February 2004

L'auteur de "Tipping Point", Malcom Gladwell examine l'industrie alimentaire à la recherche de la sauce spaghetti parfaite--et élargit le débat à la nature du choix et du bonheur.

L'auteur de "Tipping Point", Malcom Gladwell examine l'industrie alimentaire à la recherche de la sauce spaghetti parfaite--et élargit le débat à la nature du choix et du bonheur.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Malcolm Gladwell

Malcolm Gladwell

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.