163,997 views | Madhumita Murgia • TEDxExeter
How data brokers sell your identity
When tech journalist Madhumita Murgia began researching data brokers -- companies that collect and sell individuals' personal data -- she wasn't remotely prepared for the deep, dark rabbit hole she was about to descend into. Online anonymity is dead, your smart TV is spying on you, and private companies know what Star Wars memorabilia you're looking for before you do. In this unsettling talk, Murgia details the tactics and ramifications of a multi-million dollar industry that bypasses privacy laws and leverages technology to build and sell comprehensive profiles of, well, you.