A winning recipe for innovation
Lucinda Bruce-Gardyne |
TEDxGlasgow
• June 2018
In this fast changing world, innovation is everything.
After failing to find soft, fresh and tasty gluten free bread, suitable for her gluten intolerant son, Lucinda set out on a mission to develop this badly needed product herself. Three years of research and hard work later, on the back of this groundbreaking innovation, she founded Genius Foods and launched her bread nationwide in 2009. Since the first listing of Genius bread in Tesco, Lucinda has overseen the creation of Britain’s leading bakery brand within the ‘Free-From’ category, revolutionising the industry with over 25 products.
As a chef and entrepreneur, Lucinda aims to give her unique recipe for successful innovation through her TEDx talk and share how everyone can be a part of it.