Money is pollution's biggest driving force -- particularly, the cash invested in dirty energy projects, says financial responsibility campaigner Lucie Pinson. She shares a three-pronged approach to stop banks from funding fossil fuel companies, including what she calls "collaborative blackmailing" (it's more ethical than it sounds). By demanding more accountability from polluting companies and encouraging ethical banking, Pinson shows how to cut off the problem at its source.

Lucie Pinson: How to stop banks from investing in fossil fuels 

How to stop banks from investing in fossil fuels 

Victory over fossil fuel finance hinges on SMART objectives: specific, measurable, achievable, relevant, time-bound goals.

Convincing big banks to cease fossil fuel financing starts with SMART goals: specific, measurable, achievable, relevant, time-bound.

Six trillion dollars in assets from French financial institutions now adhere to a coal exit policy, catalyzing broader environmental impact.