Ideas worth spreading

1,175,242 views | Louise Fresco • TED2009

We need to feed the whole world

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Food and agriculture expert

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A powerful thinker and globe-trotting advisor on sustainability, Louise Fresco says it's time to think of food as a topic of social and economic importance on par with oil -- that responsible agriculture and food consumption are crucial to world stability.