Ideas worth spreading

TED2009

February 2009

|1.1M views

We need to feed the whole world

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

Become a TED Member

Want to hear more great ideas like this one? Sign up for TED Membership to get exclusive access to captivating conversations, engaging events, and more!

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Food and agriculture expert

See speaker profile

A powerful thinker and globe-trotting advisor on sustainability, Louise Fresco says it's time to think of food as a topic of social and economic importance on par with oil -- that responsible agriculture and food consumption are crucial to world stability.