Ideas worth spreading

How to Win Election Campaigns in a Changing World

417,291 views |

Louis Perron |

TEDxZurich

• November 2019

The world is changing at an increasingly fast pace: there are now multiple media voices (tv channels, social media, etc.). New parties appear and disappear. The electorate is becoming ever more volatile. What does it take to win an election in this new environment? In this talk, Dr. Louis Perron argues that it takes the four “M”s to win election campaigns in these new surroundings: message, media, money and make no mistakes. He also invites people to get engaged in campaigns as campaigning has never been more worthwhile then now.

The world is changing at an increasingly fast pace: there are now multiple media voices (tv channels, social media, etc.). New parties appear and disappear. The electorate is becoming ever more volatile. What does it take to win an election in this new environment? In this talk, Dr. Louis Perron argues that it takes the four “M”s to win election campaigns in these new surroundings: message, media, money and make no mistakes. He also invites people to get engaged in campaigns as campaigning has never been more worthwhile then now.

This talk was presented to a local audience at TEDxZurich, an independent event.

Read more about TEDx.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxZurich, an independent event.

Read more about TEDx.