The Capital You Don't Find on the Balance Sheet
Lisa Cuesta |
TEDxWilmington
• September 2018
Lisa Cuesta describes what entrepreneurs are seeking from investors - and it's not just money. Financial capital is a given with investors. Entrepreneurs are looking for investors with connected capital, or what money can’t buy. More specifically, "connected capital" provides relevant people and networks that can drive new business and increase entrepreneurs’ chances of success. Partnering with the right investors can help entrepreneurs build their businesses more successfully. Whether you are building a business – or running a nonprofit or leading a team – Lisa challenges you to ask whether you are surrounding yourself with investors, advisors and advocates who can bring the right people to your table, so that you can put your ideas into action and build the future you envision.
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