We celebrate bold entrepreneurs whose ingenuity led them to success, but what happens to those who fail? Far too often, they bury their stories out of shame or humiliation -- and miss out on a valuable opportunity for growth, says author and entrepreneur Leticia Gasca. In this thoughtful talk, Gasca calls for business owners to open up about their failures and makes the case for replacing the idea of "failing fast" with a new mantra: fail mindfully.

Leticia Gasca: Don't fail fast -- fail mindfully

Don't fail fast -- fail mindfully

Exposing the historical extremes of punishing failed entrepreneurs, from butt-banging stones to green bonnets, as a barrier to innovation.

By normalizing the sharing of failure stories within teams, bonds strengthen, fostering a culture of resilience and collaboration.

Proposing 'fail mindfully' as a new mantra, reminding entrepreneurs of the profound human and societal impacts of their ventures.