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Leading a business on the ethical high road for the long haul
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TEDxSeattleSalon
• December 2020
By having a company mission you believe in, by valuing customers, and by loving the work and what it delivers, business leaders and entrepreneurs can create their own playing field while helping to hold our communities together. With courage, leadership, and honesty we can think a little more expansively, more generously, more confidently in the future, and more ethically. And by doing so, we'll be more profitable in the long term.