What Seduction Can Teach Us About Customer Experience

Seduction was once treated in high regard with divine associations throughout human history. Laura Payne-Stanley explores how seduction can be used as a powerful tool in marketing to increase return on investment and heighten customer experiences for all size businesses. Working with the tonality of intrigue along with desire-based marketing techniques, Laura cheekily explains how to activate human idiosyncrasies to satisfy a customer’s needs. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx