The obesity epidemic: It will take the entire village
Koert van Ittersum |
TEDxFryslân
• October 2017
Van Ittersum received his PhD from the Marketing and Consumer Behavior Group at Wageningen University in 2001. Between 2000 and 2013, he was a visiting scholar and a professor of marketing at the University of Illinois in Urbana-Champaign (USA) and the Georgia Institute of Technology in Atlanta (USA). It was during that period that Van Ittersum became intrigued by the critical role that marketing can play in improving consumer well-being. Contrary to common belief, his research shows that taking consumer well-being into consideration can result in win-win outcomes for both consumers and firms. He authored over 30 academic articles in such journals as the Journal of Consumer Research, Journal of Marketing Research, Annals of Internal Medicine, and the British Medical Journal. Van Ittersum is a full professor of Marketing and Consumer Well-being at the University of Groningen since 2013 and actively involved in the Centre of Expertise Healthwise.