The new majority
Kimberlee Williams |
TED Residency
• July 2016
Ethnic minorities are the new American majority, representing more than $3 trillion in annual buying power. But American business is missing out, argues Kimberlee Williams. Over the past 20 years, the burgeoning multicultural market has been fed by a surge in minority-owned businesses, particularly among African-American women entrepreneurs. So why isn't anyone else talking about it?