When the COVID-19 pandemic threatened to shut down Kevin Smith's ecotourism company in the Great Bear Rainforest in British Columbia, he teamed up with five of his direct competitors – including sharing personal financial details – to pitch an idea for funding from the British Columbia government. Hear how they used their knowledge of the landscape to work together on a massive environmental cleanup.

Kevin Smith: The unexpected story of one of the biggest coastal cleanups ever

The unexpected story of one of the biggest coastal cleanups ever

In the Great Bear Rainforest, a pivot from competition to collaboration among eco-tourism businesses sparked a historic cleanup.

The cleanup removed over 2 million pounds of marine debris, with 65% recycled, showcasing collective action's power against pollution.

Guests now participate in beach cleanups, transforming their vacations into acts of conservation, inspired by the operators' initiative.