How Do We Design a Better Future? Start With Good
Keith Jones |
TEDxCollingwood
• October 2019
How do we design a better future? In a world of polarizing politics, environmental challenges, and social indifference — it can all seem overwhelming. Simply by Starting With Good — Keith shares a fun, inspirational story in building a values-first company & how all of us can use creativity for good. A talk highlighted with wonderful creative examples, moral capitalism might just be the answer we're all looking for.
Keith Jones grew up on a farm in the country, using creativity to solve simple and complex challenges. He is the lead at '& Good Company', a creative consultancy that uses design thinking to make the world better. He is the co-founder of 'Brandvan', a program that donates free brand and creative services to some of the most innovative and impactful charities in Canada. In his past, he’s rebranded major telcos, launched pro sports teams, and led the spatial design for the largest office transformation program in Canadian history. Fixing, making, and designing (everything) gives him a lot of joy.
www.andgoodcompany.ca
www.brandvan.ca