Usership: fashion beyond consumerism
Kate Fletcher • TEDxMacclesfield
On-going use is an affront to consumer culture, a slur on the throwaway society. Fashion, sustainability and ethics researcher, Kate Fletcher sees choosing to want what we already have as a radical act which can create a more sustainable future with less stuff. She has explored the concept of ‘usership’ rather than ownership, the value of tending garments and the everyday craft skills of ‘use’ - all of which the fashion industry overlooks with its focus on creating and buying.