Katarina Graffman • TEDxStockholm
The stubborn focus on the rational mind will lead to climate collapse
Information and facts will save the climate from our destructive behaviour... Well certainly not, according to anthropologist Dr. Katarina Graffman. We are not rational beings living in a social and cultural vacuum. We are pack members defined by Consumer Culture. In this talk, Katarina Graffman helps us explore the cultural iceberg below the waterline of rationality. Katarina's idea is that our stubborn focus on information as the optimal way to change people's behaviour will lead to climate collapse. We need to stop looking at what’s going on between people's ears. To really change, we need to focus on what’s going on between people.