Ideas worth spreading

How your brain responds to stories -- and why they're crucial for leaders

1,969,989 views |

Karen Eber |

TEDxPurdueU

• February 2020

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

This talk was presented to a local audience at TEDxPurdueU, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Check out Karen's book The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire.

About the speaker

Karen Eber

Leadership consultant

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Karen Eber believes storytelling is one of the most impactful ways to shape culture, and engage people.

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About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxPurdueU, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Check out Karen's book The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire.