Name: How your brain responds to stories -- and why they're crucial for leaders
Uploaded: 2021-01-14T16:02:03Z
Duration: 13 min 53 s
Description: How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

Karen Eber: How your brain responds to stories -- and why they're crucial for leaders

How your brain responds to stories -- and why they're crucial for leaders

Effective leaders blend data with storytelling, sparking empathy and action by presenting information in a human-centric way.

Neurologically, stories engage the whole brain, not just language processing areas, enhancing memory and emotional connection.

Emotions, not data, drive our decisions; understanding and tapping into this can significantly influence leadership effectiveness.