After years of making her own curly cocktail and being the "curl whisperer" within her community, Julissa Prado launched her own hair care line. With products made from natural ingredients, her brand has amassed a global following and quickly became a favorite among the curly hair community.

As one of the leading forces of the beauty industry and named Entrepreneur of the Year in 2020 by Beauty Independent, Prado is an active national speaker with speaking roles at Harvard university, The Girlboss Rally and the U.S. Department of State for the United Nations. She proudly organizes curated events and resources centered on entrepreneurship, including the Rizos Curls Small Business Summit. Prado holds a masters of business from Wake Forest University, is an alumni of UCLA and has held corporate leadership positions at Nestlé.