Name: 3 rules to help you build a successful business
Uploaded: 2021-11-01T14:45:47Z
Duration: 4 min 31 s
Description: Have an idea you're yearning to turn into a business? Julissa Prado, founder and CEO of Rizos Curls, explains how she was inspired by the Latino and immigrant communities she grew up in -- and shares 3 principles that guide her in her work.

Have an idea you're yearning to turn into a business? Julissa Prado, founder and CEO of Rizos Curls, explains how she was inspired by the Latino and immigrant communities she grew up in -- and shares 3 principles that guide her in her work.  

Julissa Prado: 3 rules to help you build a successful business

3 rules to help you build a successful business

Innovative marketing, like a mariachi launch for less than $1,000, proves breaking traditional rules can be highly effective.

Harnessing an entrepreneurial spirit from Latino communities, launching a multimillion-dollar business with roots in authenticity.

Intuition as a cornerstone of business strategy, empowering decisions that keep a self-funded venture aligned with its mission.