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The world's best kept secret to saving humanity
Jude Ower |
TEDxGlasgow
• June 2019
How do we solve humanity’s biggest challenges?
Jude Ower has a game-changing idea.
Gaming gets a bit of a bad rep. Critics see it as addictive, a drain on time, and a cause of our sedentary lifestyles. But what if Pokemon Go could end ocean pollution? Or Angry Birds could ensure all children have access to education?
Jude believes gaming is misunderstood and that it can be a powerful way to do good. In this talk, she explains why this 100-billion-dollar industry could be our best shot at saving us and our planet. And reveals how she got 140 million gamers to take small actions for global issues to raise over $1.5 million to combat them.