Josh Miller • TEDxBellarmineU
Building through arts and culture toward hope
Our work over the past six years at IDEAS xLab - the company I co-founded - has been guided by the unifying philosophy that CULTURE SHAPES HEALTH. A philosophy shared by the World Health Organization, who formed the Cultural Contexts of Health Committee in 2015, stating that, “incorporating cultural awareness into policy-making is critical to the development of adaptive, equitable and sustainable health care systems, and to making general improvements in many areas of population health and well-being.” Robert Wood Johnson Foundation recognized Louisville's burgeoning culture of health in 2016, specifically highlighting how arts and culture are being utilized in neighborhoods from Smoketown to Russell to support our community's ongoing health journey. This talk explores how IDEAS xLab's 3-year cultural framework - Project HEAL (Health. Equity. Art. Learning.) - is being utilized in sites across the nation including Louisville, KY, New Orleans, LA, Natchez, MS, Wilmington, DE and Asheville, NC. And, the potential it holds for the future. We delve into how deploying a cultural change management framework to solution-finding can help to identify and engage a community's underutilized cultural assets as the foundation from which to envision, build, measure and spread the most impactful creative solutions for shifting attitudes and behaviors toward a culture of health.