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Joseph Pine-什麼是顧客真正想要的？
1,390,467 views |
Joseph Pine |
TED2004
• February 2004
Read transcript
顧客想要體會到他們買的是貨真價實的，但是"大量客製化"的作者Joseph Pine要賣可靠的東西是很困難的，因為根本沒有那樣的東西。他提供一些人造的，卻創造百萬商機的例子。
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