Joseph Pine:
Joseph Pine-什麼是顧客真正想要的?

TED2004 · 14:19 · Filmed Feb 2004
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顧客想要體會到他們買的是貨真價實的,但是"大量客製化"的作者Joseph Pine要賣可靠的東西是很困難的,因為根本沒有那樣的東西。他提供一些人造的,卻創造百萬商機的例子。

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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