Joseph Pine

约瑟夫派恩讲解消费者的欲望

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消费者想感觉到他们所购买的是真实,但是“大规模个性化”作者约瑟夫派恩讲到销售真实性的困难,因为,真实本身就不存在。他讲到了几个也许是人造的体验,但是仍然成就了亿万富翁。

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Joseph Pine · Writer

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.