Joseph Pine

Joseph Pine despre ce vor consumatorii

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Consumatorii vor să simtă că ceea ce cumpără este autentic, dar Joseph Pine - autorul cărţii „Personalizarea în masă” - spune că este greu să vinzi ceva autentic, fiindcă de fapt nu există așa ceva. El vorbește despre câteva experiențe care pot fi artificiale, dar fac milioane oricum.

About the speaker
Joseph Pine · Writer

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.