Joseph Pine:
Joseph Pine over wat consumenten willen

TED2004 · 14:19 · Filmed Feb 2004
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Consumenten zijn op zoek naar het gevoel dat ze iets authentieks kopen. Joseph Pine, de auteur van "Mass Customization", zegt dat authenticiteit moeilijk verkoopt, gewoon omdat ze niet bestaat. Hij vertelt over enkele ervaringen die misschien kunstmatig zijn, maar toch miljoenen opbrengen.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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