Joseph Pine

ジョセフ・パインの「消費者の望むこと」

938,961 views • 14:19
Subtitles in 22 languages
Up next
Details
Discussion
Details About the talk

消費者は「本物」を求めている、が「マスカスタマイゼーション」の著者ジョセフ・パインは「本物」を売るのは非常に難しい、なぜならそんなものは存在しないからだ、と言います。かれは「作り物」だがそれでも莫大な収益を上げる体験について語ります。

About the speaker
Joseph Pine · Writer

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.