Joseph Pine:
Joseph Pine à propos de ce que veulent les consommateurs

TED2004 · 14:19 · Filmed Feb 2004
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Les consommateurs veulent savoir que ce qu'ils achètent est authentique, mais Joseph Pine l'auteur de "Mass Customization" ("Personnalisation en masse") dit que vendre l'authenticité est difficile, parce qu'une telle chose n'existe pas. Il présente quelques expériences qui sont peut-être artificielles mais qui rapportent malgré tout des millions.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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