In 1901, David Hänig published research that led to what we know today as the taste map: an illustration that divides the tongue into four separate areas. It has since been published in textbooks and newspapers. There is just one problem: the map is wrong. So how do misconceptions like this spread, and what makes a fake fact so easy to believe? Joseph Isaac dives into the world of misinformation. [Directed by CUB Animation, narrated by Addison Anderson, music by József Iszlai]. 

Joseph Isaac: Why people fall for misinformation

Why people fall for misinformation

The enduring myth of the tongue map, debunked: A misinterpretation of Hänig's research has led to widespread misinformation.

Misinformation vs. disinformation: The tongue map's journey from academic paper to classroom simplification showcases human error.

Our craving for simplicity in science narratives helped entrench the tongue map myth, despite new evidence expanding taste understanding.