Name: Beethoven the businessman
Uploaded: 2012-05-12T13:58:07Z
Duration: 12 min 39 s
Description: The revolution that made music more marketable, more personal and easier to pirate began ... at the dawn of the 19th century. José Bowen outlines how new printing technology and an improved piano gave rise to the first music industry.

The revolution that made music more marketable, more personal and easier to pirate began ... at the dawn of the 19th century. José Bowen outlines how new printing technology and an improved piano gave rise to the first music industry.

José Bowen: Beethoven the businessman

Beethoven the businessman

Beethoven, akin to a software designer, revolutionized music by leveraging new piano technologies to expand creative possibilities.

The advent of cheap music printing and pianos in the 18th century sparked the first major disruption in music, democratizing access.

Beethoven, a savvy entrepreneur, revolutionized music by mass-producing sheet music, democratizing the ability to play at home.