John Gerzema:
John Gerzema:危机后的消费者

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzema认为最近发生的金融危机也有其有利的一面,即金融危机也为我们带来了向好的方面转变的机遇。John Gerzema阐述了四个文化方面的转变,这些转变促使消费者的行为也发生了变化;他还向我们展示了商业是如何与理性的消费联系在一起的。

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.



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