John Gerzema:
Джон Герзема: пост-кризисный потребитель

TEDxKC · 16:34 · Filmed Aug 2009
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Джон Герзема уверен, что у недавнего финансового кризиса есть и обратная сторона - возможность для положительных изменений. На TEDxKC он отметил четыре основных культурных изменения, обуславливающих новое поведение потребителей, и показал, как бизнес может получить выгоду от системы разумных трат.

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.



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