John Gerzema:
John Gerzema: Consumatorul post-criza

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzema spune ca exista un rezultat pozitiv al recentei crize financiare — oportunitatea pentru o schimbare pozitiva. Vorbind la TEDxKC, el identifica patru schimbari culturale majore care directioneaza noul comportament al consumatorului si ne arata cum evolueaza afacerile pentru a se conecta cu cheltuitul prevazator.

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.



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