John Gerzema:
John Gerzema: il consumatore post-crisi

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzema dice che c'è un lato positivo nella recente crisi finanziaria, l'opportunità per un cambiamento positivo. Parlando al TEDxKC, identifica quattro principali cambiamenti culturali che guidano il comportamento del consumatore e mostra come le aziende si stanno evolvendo per connetersi alla spesa consapevole.

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.



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