Ideas worth spreading

Johanna Blakley: los medios sociales y el fin del género

1,623,588 views | Johanna Blakley • TEDWomen 2010

Las empresas de medios y la publicidad siguen usando los datos demográficos de siempre para entender a las audiencias de hoy pero éstas resultan cada vez más difíciles de seguir en línea, dice la investigadora de medios Johanna Blakley. A medida que los medios sociales superan en número a los medios tradicionales, y las mujeres a los hombres, Blakley explica los cambios que vienen en el futuro de los medios.

Las empresas de medios y la publicidad siguen usando los datos demográficos de siempre para entender a las audiencias de hoy pero éstas resultan cada vez más difíciles de seguir en línea, dice la investigadora de medios Johanna Blakley. A medida que los medios sociales superan en número a los medios tradicionales, y las mujeres a los hombres, Blakley explica los cambios que vienen en el futuro de los medios.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Join the Media in Our Image social media campaign.

About the speaker

Johanna Blakley

Johanna Blakley

See speaker profile

Johanna Blakley studies the impact of mass media and entertainment on our world.

Johanna Blakley | Women's Studies Quarterly, Spring/Summer 2012 | Article

Media in Our Image

This academic article, which builds on the TED Talk, includes a multimedia component that lives on Tumblr and Pinterest. Our goal was to reimagine self-representation, and portraiture in particular, in the age of social media.

Andrea Vollman et al. | ComScore, June 30, 2010 | Article

Women on the web: How women are shaping the Internet

This comScore report looks at female Internet users all around the world. (It can be difficult to find global reports like this that look at gender.)

Martin Kaplan and Johanna Blakley | Barcelona Media Center, June 26, 2009 | Article

The Business and Culture of Social Media

Martin Kaplan and I produced this report which explores the 'three economies' that govern the era of social media.

Maeve Duggan | Pew Research Center, September 12, 2013 | Article

It’s a Woman’s (Social Media) World

Pew research consistently finds that women outnumber men on social media networks in the US.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Join the Media in Our Image social media campaign.