Name: Social media and the end of gender
Uploaded: 2011-02-02T15:28:00Z
Duration: 8 min 10 s
Description: Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Johanna Blakley: Social media and the end of gender

Social media and the end of gender

Women, driving social media, could reshape global media not by genre but by shared interests, transcending age and gender.

The merging of entertainment with users' real interests via social media portends a media landscape free from clichéd labels.

Social media disrupts traditional gender narratives, empowering wider, dynamic identity expressions beyond old demographics.