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Why we overlook endings. And why we shouldn't.
Joe Macleod |
TEDxStockholm
• November 2019
Joe has been researching this subject for over 15 years and he has found something that has been hidden for centuries. He found common patterns of denial and he will tell us why we are failing to create endings in the consumer lifecycle. Joe’s talk gives a new perspective and a method to bring back the missing end.