Design for all 5 senses

Good design looks great, yes — but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.

Jinsop Lee is an industrial designer who believes that great design appeals to all five senses.