Ideas worth spreading

1,865,548 views | Jinsop Lee • TED2013

Design for all 5 senses

Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Multi-sense designer

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Jinsop Lee is an industrial designer who believes that great design appeals to all five senses.