The Art of Smart Brevity - Write Less, Say More
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Jim VandeHei |
TEDxOshkosh
• November 2021
Never have humans talked, tweeted or texted more words — and found it more difficult to be heard. Veteran journalist Jim VandeHei, having come from traditional long-form journalism roots, created Axios to be an audience-first solution to today’s chaotic news and communication climate. The need for a new, effective, way to communicate isn’t confined to journalism, however, and any modern communicator can benefit from smart brevity. The more noise and distraction, the more precision and efficiency matter in being heard — and remembered. This talk shares the lessons VandeHei learned from running a media company that you can use to bust through the noise.