Name: How to write less but say more
Uploaded: 2022-07-08T14:52:12Z
Duration: 15 min 6 s
Description: As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

Jim VandeHei: How to write less but say more

How to write less but say more

Revelation that a column on President Obama saw massive shares but minimal actual reading sparks a quest for concise communication.

Introduction of 'Smart Brevity' at Axios, aiming to serve essential content efficiently, reflects adapting to decreasing attention spans.

Adopting 'Smart Brevity' transformed the CIA's briefing effectiveness, highlighting the power of succinctness in high-stakes communication.