Name: Your social media "likes" expose more than you think
Uploaded: 2014-04-03T14:57:05Z
Duration: 9 min 42 s
Description: Do you like curly fries? Have you Liked them on Facebook? Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares. Computer scientist Jennifer Golbeck explains how this came about, how some applications of the technology are not so cute -- and why she thinks we should return the control of information to its rightful owners.

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Private traits and attributes are predictable from digital records of human behavior

Do you like curly fries? Have you Liked them on Facebook? Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares. Computer scientist Jennifer Golbeck explains how this came about, how some applications of the technology are not so cute -- and why she thinks we should return the control of information to its rightful owners.

Jennifer Golbeck: Your social media "likes" expose more than you think

Your social media "likes" expose more than you think

Liking curly fries on Facebook might reveal more about you than taste, showcasing how online behaviors predict personal traits.

Target's analysis of purchasing patterns to predict a teen's pregnancy before her family knew illustrates data's predictive power.

Empowering users through science to control their data and privacy could redefine the balance of power with social media giants.