There's a mistaken belief in today's working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford's Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor: why it's a secret weapon to build bonds, power, creativity and resilience -- and how we can all have more of it.

Jennifer Aaker and Naomi Bagdonas: Why great leaders take humor seriously

Why great leaders take humor seriously

Leaders with humor are 27% more motivating, fostering teams that are more bonded and creative, proving levity's power at work.

Humor increases bond & sales, with a light joke in pitches boosting willingness to pay by nearly 20%, showcasing humor's financial impact.

Laughter's akin to exercising, meditating, and having sex simultaneously for the brain, highlighting its extensive benefits.